Do you run a school or academy? What would you do if your institution had to increase its sales and productivity desperately?
For Singapore based At-Sunrice GlobalChef Academy, they made the right move and ended up increasing their productivity by 28%!
So what did they do right?
You see, At-Sunrice is not just another culinary academy. As the reigning Food and Beverage academy for a decade now, it is one of the first culinary academies to be awarded the National CET Institute (NCI) accreditation in Singapore. It has an aligned study-apprenticeship arrangement that enables the students to extend their arenas beyond the classrooms, maximizing their employability and preparation for careers as global chefs and F&B professionals upon graduation. In 2011, At-Sunrice opened a new WSQ integrated F&B Academy located at 28 Tai Seng Street. To increase productivity at its current ground, the academy utilizes leading-edge technologies.
To facilitate an efficient business strategy, At-Sunrice needed to reconsider its Learning Management, Campaign Management and Human Resource Management systems.
At-Sunrice GlobalChef Academy enables students to explore their careers as global chefs and turns them into chiseled F&B professionals post graduation. However, the lack of a Learning Management system affected the performance of the academy. The management at At-Sunrice started evaluating tools that could help them in automating day-to-day business processes and this is when Deskera came on-board.
The Deskera team observed that due to the absence of a Campaign Management system, At-Sunrice was not able to run and manage academy campaigns, define student leads and track recent account activities. There was inadequate transparency in the marketing team and opportunities were not tracked accurately. They didn’t have an efficient user tracking mechanism for their email campaign and they could only get updates for the users who registered after opening the email. Also, KPIs for measuring campaign progress was not available.
In the absence of a software that could track campaign activities, their marketing team faced hardships in targeting the correct student crowd and in generating leads from email campaigns. Also, the use of different databases for generating different academy forms led to integration issues. Many of At-Sunrice’s HR processes, including performance appraisals were being managed manually. Employee goals and performance indicators were difficult to map and record which often led to employee concerns. Overall, the At-Sunrice management was not able to get a comprehensive overview of their sales, marketing and HR processes.
Following detailed and extensive study, Deskera experts came up with a comprehensive and turnkey solution to resolve all the challenges faced by At-Sunrice. Deskera experts proposed Deskera CRM, HRMS and LMS to address the challenges of campaign, performance and learning management. Deskera CRM was brought on-board to maintain a central repository for all academy lead, prospect and contact related information. It helped to implement CRM strategies at the academy. The management of At-Sunrice could now evaluate enrollment of the students and analyze which campaign was attracting maximum students. Deskera CRM Opportunity Management facilitated the monitoring of the movement of opportunities and easily identify stalled and neglected opportunities.
Deskera CRM Campaign Management module facilitated email click tracking. Deskera CRM allowed adding an RSVP entry to an Email Campaign and capturing leads from the campaign. Also, maintaining and arranging documents in the centralized repository as per size, date, type and more, was now possible. At-Sunrice officials could define permission based access for the security of specific documents. Deskera HRMS was found to be the perfect fit to automate At-Sunrice’s performance appraisal processes. It enabled configuration of convenient appraisal cycles by defining components like competencies, goals, weightage and more. Simultaneously, they were able to track task status and progress. Deskera LMS was implemented as a detailed end-to-end university management system that assisted the academy management to manage their learning activities and student billing better.
It helped to organize and plan the delivery of learning courses in a systematic manner. Deskera’s business intelligence tool provided the management the ease of viewing and generating financial reports whenever required.
At-Sunrice deemed Deskera as a perfect solution for their requirements. There was noticeable progress in At-Sunrice’s management processes after the successful implementation of Deskera products. Efficient internal communication and establishment of a clear approval hierarchy for different work processes was achieved. A single integrated source of data eliminated the risk of data redundancy and unformatted data. Customizable and flexible marketing methods were adopted which added value to their business. After Deskera implementation, an overall increase of 28% in productivity was attained by At-Sunrice.
Note: ISL is a Platinum partner of Deskera. Do contact us for a more in-depth discussion on how we can help you achieve your goals.